www.adweek.com: “Have you ever looked at an empty, grease-saturated bucket of KFC fried chicken and thought, “Damn I wish I could wear that”? Dream no more, you sartorial visionary and/or Buckethead superfan, because KFC has finally pulled the trigger on an official bucket hat—albeit only in Russia, for now.
Created by agency Wieden + Kennedy Amsterdam for KFC Russia, the bucket hat was designed in partnership with St. Petersburg-based streetwear brand Mam Cupy. They’re currently selling for 1,800 rubles, which is about $30 U.S.
The product launch comes as KFC Russia has been rebranding to look and feel more in line with how it’s marketed in other major markets. The brand began working with W+K Amsterdam last year (W+K Portland has long handled KFC’s marketing in its home country of the U.S.) and has begun embracing founder-mascot Colonel Sanders for the first time, most notably having him sing a hypnotic track called “Chicken Is Crunch, Chicken Is Taste.”
“The brand follows the aspirations for creativity and innovation set by the founder, Colonel Sanders, and this time it brings to life our iconic chicken bucket in a fascinating and experimental way,” says KFC Russia marketing director Daniel Rubinovski in a statement about the launch. “We hope this will excite KFC fans, and who knows what will serve as inspiration for future partnerships?”