So… What is “flocking”? This process involves applying short fibers (usually nylon, rayon or polyester) directly onto a surface that has previously been coated with an adhesive. Consumers are constantly looking for something unique and out-of-the-box. Flocking does just that by creating a soft, velvety surface, which also increases the value of your product. In the photo above, you will see the flocking letters compared to the screenprinted letters. It gives the product a higher-end look and turns it from a basic hat into something extra special.